1969
This story begins in the late 1960s in front of a clogged sink. Giuseppe Parodi, a surveyor from Ceranesi, tired of the usual plunger, invents a different one: with a special rotating handle and an internal spring. He calls it Asco (Aspirate and Compress).
The photo shows our first location—a small workshop in San Martino di Paravnico, near Genoa.
1975
Inventions and discoveries often spark from everyday frustrations. Giuseppe leaves his family construction business, opens a workshop, and with his wife Maria begins promoting Asco in shops and at fairs. The product succeeds and the business grows: steel wool discs for floor polishers, salad spinners, and an array of home products follow.
The photo shows our second location, larger and roomier, in Isoverde.
1983
In 1983, the Parodi family acquires and renovates an old mill in Campomorone, transforming it into company headquarters. Giuseppe fiercely protects his patents through legal battles. During the 1980s, his cousin joins the company, followed by his son Leonardo, who brings the business to its full industrial scale. The company develops, diversifies its products and services, and under the commercial guidance of Franco Giordano and other valued collaborators, gains important recognition from customers who appreciate the service. Today, Campomorone hosts our administrative offices, with production and logistics located elsewhere, including a manufacturing hub where Parodi products are made and a social reintegration project operates.
Today
Recently, the company launched its own training center with the goal of sharing its experience and, above all, the artisanal values that define us: care for quality, attention to human relationships, and respect for work. An initiative designed to foster the growth of local companies and the people within them.
A story of small, courageous people in a Genoa that, while rooted in its traditions, leaves room for change and enterprise.
The photo shows our current headquarters with carefully restored Genoese-style decorative elements and solar panels on the roof.