{"id":1007,"date":"2025-08-13T17:06:16","date_gmt":"2025-08-13T15:06:16","guid":{"rendered":"https:\/\/www.parodieparodi.it\/hystory\/"},"modified":"2026-01-14T09:59:39","modified_gmt":"2026-01-14T08:59:39","slug":"hystory","status":"publish","type":"page","link":"https:\/\/www.parodieparodi.it\/en\/hystory\/","title":{"rendered":"Hystory"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1007\" class=\"elementor elementor-1007 elementor-163\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd9c5c e-flex e-con-boxed e-con e-parent\" data-id=\"fcd9c5c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8804efa e-con-full e-flex e-con e-child\" data-id=\"8804efa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a203990 elementor-widget elementor-widget-heading\" data-id=\"a203990\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1969<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef66273 e-con-full e-flex e-con e-child\" data-id=\"ef66273\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6634a83 elementor-widget elementor-widget-image\" data-id=\"6634a83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/19691-1024x768.jpg\" class=\"attachment-large size-large wp-image-1004\" alt=\"\" srcset=\"https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/19691-1024x768.jpg 1024w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/19691-300x225.jpg 300w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/19691-768x576.jpg 768w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/19691-1536x1152.jpg 1536w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/19691-2048x1536.jpg 2048w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/19691-scaled.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b35a4 e-con-full e-flex e-con e-child\" data-id=\"72b35a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c828627 elementor-widget elementor-widget-text-editor\" data-id=\"c828627\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This story begins in the late 1960s in front of a clogged sink. Giuseppe Parodi, a surveyor from Ceranesi, tired of the usual plunger, invents a different one: with a special rotating handle and an internal spring. He calls it Asco (Aspirate and Compress).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c7c5e elementor-widget elementor-widget-text-editor\" data-id=\"02c7c5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The photo shows our first location\u2014a small workshop in San Martino di Paravnico, near Genoa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ccee9a e-flex e-con-boxed e-con e-parent\" data-id=\"5ccee9a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-489b88a e-con-full e-flex e-con e-child\" data-id=\"489b88a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17269d7 elementor-widget elementor-widget-heading\" data-id=\"17269d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1975<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b8bb58 e-con-full e-flex e-con e-child\" data-id=\"5b8bb58\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c65b64 elementor-widget elementor-widget-image\" data-id=\"0c65b64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/1975-LAVORO-ALLAPERTO1.jpg\" class=\"attachment-large size-large wp-image-1005\" alt=\"\" srcset=\"https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/1975-LAVORO-ALLAPERTO1.jpg 900w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/1975-LAVORO-ALLAPERTO1-300x200.jpg 300w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/1975-LAVORO-ALLAPERTO1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f29ee19 e-con-full e-flex e-con e-child\" data-id=\"f29ee19\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9b3a6 elementor-widget elementor-widget-text-editor\" data-id=\"bf9b3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inventions and discoveries often spark from everyday frustrations. Giuseppe leaves his family construction business, opens a workshop, and with his wife Maria begins promoting Asco in shops and at fairs. The product succeeds and the business grows: steel wool discs for floor polishers, salad spinners, and an array of home products follow.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed2083 elementor-widget elementor-widget-text-editor\" data-id=\"aed2083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The photo shows our second location, larger and roomier, in Isoverde.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7704ca e-flex e-con-boxed e-con e-parent\" data-id=\"a7704ca\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbf0355 e-con-full e-flex e-con e-child\" data-id=\"fbf0355\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2242897 elementor-widget elementor-widget-heading\" data-id=\"2242897\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1983<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-389c783 e-con-full e-flex e-con e-child\" data-id=\"389c783\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d803f1e elementor-widget elementor-widget-image\" data-id=\"d803f1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/08\/1000038325-1024x576.jpg\" class=\"attachment-large size-large wp-image-1006\" alt=\"\" srcset=\"https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/08\/1000038325-1024x576.jpg 1024w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/08\/1000038325-300x169.jpg 300w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/08\/1000038325-768x432.jpg 768w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/08\/1000038325-1536x864.jpg 1536w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/08\/1000038325-2048x1152.jpg 2048w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/08\/1000038325-scaled.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7e2ff9 e-con-full e-flex e-con e-child\" data-id=\"b7e2ff9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd5688 elementor-widget elementor-widget-text-editor\" data-id=\"6fd5688\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 1983, the Parodi family acquires and renovates an old mill in Campomorone, transforming it into company headquarters. Giuseppe fiercely protects his patents through legal battles. During the 1980s, his cousin joins the company, followed by his son Leonardo, who brings the business to its full industrial scale. The company develops, diversifies its products and services, and under the commercial guidance of Franco Giordano and other valued collaborators, gains important recognition from customers who appreciate the service. Today, Campomorone hosts our administrative offices, with production and logistics located elsewhere, including a manufacturing hub where Parodi products are made and a social reintegration project operates.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4047638 e-flex e-con-boxed e-con e-parent\" data-id=\"4047638\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ceb560f e-con-full e-flex e-con e-child\" data-id=\"ceb560f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e977f5b elementor-widget elementor-widget-heading\" data-id=\"e977f5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Today<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-936fd20 e-con-full e-flex e-con e-child\" data-id=\"936fd20\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc40c95 elementor-widget elementor-widget-image\" data-id=\"cc40c95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/Sede-PP-OGGI-1024x767.jpg\" class=\"attachment-large size-large wp-image-981\" alt=\"\" srcset=\"https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/Sede-PP-OGGI-1024x767.jpg 1024w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/Sede-PP-OGGI-300x225.jpg 300w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/Sede-PP-OGGI-768x576.jpg 768w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/Sede-PP-OGGI-1536x1151.jpg 1536w, https:\/\/www.parodieparodi.it\/wp-content\/uploads\/2025\/10\/Sede-PP-OGGI.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41e9cf2 e-con-full e-flex e-con e-child\" data-id=\"41e9cf2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54b2dd9 elementor-widget elementor-widget-text-editor\" data-id=\"54b2dd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recently, the company launched its own training center with the goal of sharing its experience and, above all, the artisanal values that define us: care for quality, attention to human relationships, and respect for work. An initiative designed to foster the growth of local companies and the people within them.<br \/>A story of small, courageous people in a Genoa that, while rooted in its traditions, leaves room for change and enterprise.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df2f20 elementor-widget elementor-widget-text-editor\" data-id=\"7df2f20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The photo shows our current headquarters with carefully restored Genoese-style decorative elements and solar panels on the roof.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>1969 This story begins in the late 1960s in front of a clogged sink. Giuseppe Parodi, a surveyor from Ceranesi, tired of the usual plunger, invents a different one: with a special rotating handle and an internal spring. He calls it Asco (Aspirate and Compress). The photo shows our first location\u2014a small workshop in San [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1007","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hystory - Parodi &amp; Parodi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parodieparodi.it\/en\/hystory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hystory - Parodi &amp; Parodi\" \/>\n<meta property=\"og:description\" content=\"1969 This story begins in the late 1960s in front of a clogged sink. Giuseppe Parodi, a surveyor from Ceranesi, tired of the usual plunger, invents a different one: with a special rotating handle and an internal spring. He calls it Asco (Aspirate and Compress). 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